The story
I have sold almost everything,
to almost everyone.
Most advisors have one playbook from one industry. My career looks messy on a resume and priceless in a diagnosis: every market taught a different lesson about why buyers say yes.
AI gives everyone infinite hands. Judgment is the scarce asset. Mine was trained on more reps, across more markets, than almost anyone you will meet.
Door to door
Where selling actually gets learned. No brand, no inbound, no excuses. Just a doorbell and an offer.
Trucking companies
Sold technology to one of the most skeptical, practical buyer groups on earth. If the value is not obvious, the conversation is over.
Pharmaceuticals
A different planet: long cycles, committees, compliance. Learned to sell into process heavy enterprises without dying of old age.
Students and universities
Ran Ducere, a management school. Sold education to both the student and the institution. Two avatars, one product, very different messages.
CEO, twice
Ran companies, not just campaigns. P&L responsibility changes how you see every marketing decision: it all has to cash flow.
$2.5M DTC brand in a tough regulatory environment
Managed growth where half the playbook is illegal to use. Constraint breeds judgment.
Listed a company on the ASX
Took a company public on the Australian Securities Exchange. Diligence, investors, the full gauntlet.
Sold to CISOs
The hardest B2B buyer there is: skeptical, busy, allergic to pitches. This is where event led outreach was forged. Vendict, Mobb, Oligo, PayU, 38 C-level meetings at RSA.
Built a live show from zero
Risk Takers: hundreds of senior attendees per episode. The audience asset no other advisor has.
Why this matters to you
When I look at your go to market, I am pattern matching against truckers who hung up, CISOs who ghosted, committees that stalled, and channels that quietly died. The fix is usually visible in 45 minutes.
That is the whole offer: my judgment, applied to your numbers, fast.