The story
I have sold almost everything,
to almost everyone.
Every market I sold into taught a lesson the others couldn't. My career looks messy on a resume and priceless in a diagnosis.
When a business stalls or won't pick up, most people need two things: someone who can see exactly what's broken, and the conviction to make the hard move. I provide both.
Sold to CISOs
The hardest B2B buyer there is: skeptical, overworked, allergic to pitches. This is where event-led outreach was forged. Vendict, Mobb, Oligo, PayU — 38 C-level meetings at RSA.
Pharmaceuticals
A different planet: long cycles, committees, compliance gatekeepers. Learned to sell into process-heavy enterprises without dying of old age.
Listed a company on the ASX
Took MOGUL public on the Australian Securities Exchange — diligence, investors, public narrative, the full gauntlet. Stock up 400% after the pivot.
CEO, twice
Ran companies, not just campaigns. P&L responsibility changes how you see every marketing decision: it all has to cash flow.
Built a live show from zero
Risk Takers: hundreds of senior attendees per episode. The audience asset no other advisor has — and it is available to clients.
Students and universities
Ran Ducere, a management school. Two completely different buyers — the student and the institution — one product, opposite messages.
$2.5M DTC brand in a tough regulatory environment
Half the standard playbook was illegal to use. Constraint is where real judgment gets built.
Trucking companies
One of the most skeptical, practical buyer groups on earth. If the ROI is not obvious in two minutes, the call is over.
Door to door
This is where it started. No brand, no inbound, no safety net — just a doorbell and a value prop that had to work cold. Everything above was built on what gets learned here.
Why this matters to you
When I look at your go to market, I am pattern matching against truckers who hung up, CISOs who ghosted, committees that stalled, and channels that quietly died. The fix is usually visible in 45 minutes.
That is the whole offer: my judgment, applied to your numbers, fast.