GTM by Asaf · the newsletter
Build sharper businesses.
One email a week.
AI, systems, and better GTM decisions, from an operator who helped 35+ companies raise over $300M, closed $20M+ in direct sales, and rebuilds businesses for a living. Not prompt tricks. Not motivational content.
What you'll get
AI that changes the work
Not prompt tricks. Which workflows to rebuild, which to delete, where the money is.
Founder led GTM
Foundation first: avatar, message, offer. Then the motion that fits.
Systems, not hacks
Repeatable machinery over one-off tactics. What survives the quarter.
Business teardown thinking
Real companies, real copy, judged out loud. Like the Teardown Agent, but slower and deeper.
Event led growth
The motion behind 300 to 800 registrations per event, and 40 to 50 percent invite acceptance.
Operator notes
What I am seeing across clients, deals, and my own businesses. The uncomfortable parts included.
Stop collecting ideas. Start building systems.
One practical email a week. If it ever stops being useful, the unsubscribe link is right there.