Asaf Katz · GTM Advisory
Everyone has AI hands now.
Nobody has judgment.
AI will happily scale a broken GTM. I fix it first. When the number won't move, you don't need more experiments — you need to know what's actually wrong and have the nerve to act on it.
Companies that have worked with Asaf
When the business stalls
Whatever is broken,
I have been inside it.
Stuck pipeline. A story buyers don't get. An offer that won't close. A team drowning in AI ideas while the number stays flat. I have lived every one of these from the founder's seat: built the companies, missed the quarters, paid the wrong agencies, made the pivots that worked.
I am the person you call when the business stops moving. Not for a strategy deck — for a clear diagnosis and the bold move that actually fixes it. I have sold to CISOs, pharma boards, truckers and universities, taken a company public, and done this for 40+ companies. I tell you what to do. I give you the direction and the courage to do it.
Asaf Katz · the one doing the judging
Where are you right now?
I'm a founder.
My pipeline is stuck.
You have a real product and real customers, but growth is a grind and every channel feels broken. You need to know what to fix first.
For founders →I run marketing.
We're drowning in AI ideas.
Leadership wants AI everything, the backlog is infinite, and pipeline is still flat. You need prioritization and a motion that books meetings.
For marketing teams →What happens when you hire me
Deals. Meetings. Turnarounds.
closed by Kovrr in one quarter after we rebuilt their enterprise story. They needed 4 to hit their fundraising quota.
stock price for MOGUL, an ASX-listed company, after we pivoted the business model and took it to market.
qualified meetings in 60 days for one B2B client, from an engine my team built and ran.
"We moved almost our entire lead generation system to Asaf's process. It generates much better leads than anything we've tried in the past."
"They opened doors with our most desired enterprises."
The Teardown Agent
Paste your landing page.
Get my judgment in 30 seconds.
An AI trained on my method reads your copy the way a cold buyer would: Offer Strength Score, the real constraint, the first fix. Free, no email wall. And it is honest about where the machine ends and judgment begins.
The stage
I run a live show. Hundreds of senior people attend every episode.
Risk Takers is my live series on the risks of AI. I built its audience from zero with the exact event led motion I sell. When we work together, I can put you on that stage, in front of your buyers. No other advisor can offer that.
5 questions. 60 seconds. An honest answer.
Find out if your go to market is ready to scale, or if AI and outreach would just amplify what is broken.