Asaf Katz · GTM Advisory
Everyone has AI hands now.
Nobody has judgment.
AI will happily scale a broken go to market. I tell you what to fix, in what order, and then my team can run it for you. Judgment first. Execution second.
You found the right person. Here is why.
Whatever is broken,
I have been inside it.
Stuck pipeline. A story buyers don't get. An offer that won't close. A team drowning in AI ideas while the number stays flat. I have lived every one of these from the founder's seat: built the companies, missed the quarters, paid the wrong agencies, made the pivots that worked.
So talk to me. I have sold door to door, to truckers, pharma, universities and CISOs, taken a company public, and fixed this exact problem for 40+ companies. I will find what is broken and tell you straight.
Asaf Katz · the one doing the judging
Where are you right now?
I'm a founder.
My pipeline is stuck.
You have a real product and real customers, but growth is a grind and every channel feels broken. You need to know what to fix first.
For founders →I run marketing.
We're drowning in AI ideas.
Leadership wants AI everything, the backlog is infinite, and pipeline is still flat. You need prioritization and a motion that books meetings.
For marketing teams →What happens when you hire me
Deals. Meetings. Turnarounds.
closed by Kovrr in one quarter after we rebuilt their enterprise story. They needed 4 to hit their fundraising quota.
stock price for MOGUL, an ASX-listed company, after we pivoted the business model and took it to market.
qualified meetings in 60 days for one B2B client, from an engine my team built and ran.
"We moved almost our entire lead generation system to Asaf's process. It generates much better leads than anything we've tried in the past."
"They opened doors with our most desired enterprises."
The Teardown Agent
Paste your landing page.
Get my judgment in 30 seconds.
An AI trained on my method reads your copy the way a cold buyer would: Offer Strength Score, the real constraint, the first fix. Free, no email wall. And it is honest about where the machine ends and judgment begins.
The stage
I run a live show. Hundreds of senior people attend every episode.
Risk Takers is my live series on the risks of AI. I built its audience from zero with the exact event led motion I sell. When we work together, I can put you on that stage, in front of your buyers. No other advisor can offer that.
Latest thinking
All notes →AI Does Not Grow Your Business. Finding the Bottleneck Does.
The cost of automating repetitive work is dropping to zero, which changes where the bottleneck sits. Making the non-bottleneck faster does not grow the business. It creates clutter. The leverage question is not how to create more, it is where the system is stuck.
Do Not Hire Someone Because They Know Claude Code
Knowing the latest AI interface is not the skill. The skill is judgment: which workflow is worth rebuilding, what can be automated, what creates risk, and which boring internal process is actually where the money is.
5 questions. 60 seconds. An honest answer.
Find out if your go to market is ready to scale, or if AI and outreach would just amplify what is broken.