Proof · selected work
Three acts.
Same judgment.
First the consulting: companies fixed from the foundation up. Then the motion: events that turn audiences into pipeline. Then the engine: outbound that opened doors at Fortune 500s. Numbers first, names attached.
in direct sales closed personally
raised by 35+ companies I helped
sales teams helped to grow
companies scaled past $10M revenue
Act 1
The consulting
Companies that came with a stuck GTM, a confusing story, or a pivot to survive. The work: foundation first, then the motion. Includes an ASX-listed turnaround.
Kovrr
Cyber risk · enterprise salesBefore: Technically impressive platform, pitch too product-heavy for enterprise buyers.
The work: Rebuilt the enterprise narrative buyer-problem-first, new sales scripts, outbound sequencing, deal support.
Closed 9 enterprise deals in the quarter. They needed 4 to hit their fundraising quota.
"We moved almost our entire lead generation system to Asaf's process! It's not only more cost effective but generates much better leads than anything we've tried in the past."
MOGUL Gaming
ASX listed · business model pivotBefore: Public company with declining traditional revenue, needed a strategic pivot with a story investors would back.
The work: Defined the new business model with leadership, built the GTM and the commercial narrative, supported investor communications.
First $500K in revenue under the new model. 400% stock price increase.
Vendict
AI · GRC · B2B SaaSBefore: Strong product conviction, but a story the market struggled to grasp quickly.
The work: Rebuilt ICP and core narrative, founder-led sales scripts, webinar and content motion, launched their LinkedIn podcast.
Shorter, stronger sales conversations and a repeatable founder-led motion that turned into ongoing market education.
"Our webinars got so popular we turned them into a podcast. Thousands of leads last year."
Oligo Security
Cybersecurity · GTM launchBefore: Launching into a crowded security market with the risk of blending into the noise.
The work: Defined the early adopter profile, founding messaging, early community motion, launch tone, feedback loop.
Launched with a clear market story and an engaged early adopter community from day one.
Navina.AI
AI · HealthTechBefore: Genuinely differentiated AI for primary care, entering a time-poor, risk-averse medical market.
The work: Full GTM and messaging audit against the niche buyer, channel strategy review, penetration recommendations.
Sharper niche positioning and a concrete recalibration plan.
"Asaf is a true expert in building AI powered processes... I walked away enlightened and inspired every time."
Second Nature
AI sales coaching · audit + workshopBefore: Strong traction, but marketing and sales were not aligned on the story.
The work: Comprehensive marketing audit, then a staff workshop to align everyone on the core narrative.
Shared language across sales and marketing, with clear priorities.
"My team and I just finished a workshop with Asaf and we left it with so many insights, action items, and light bulb moments."
Sola Security
Cybersecurity · auditBefore: Smart team executing hard without a structured view of what was actually working.
The work: Full marketing and product audit with real user interviews.
An evidence-based picture of market perception and a clearer GTM direction.
Lema.ai
AI · foundationsBefore: Strong product conviction, no structured marketing foundation. Every sales conversation started from scratch.
The work: Core positioning, ICP, messaging framework.
A documented market story, ready for outbound.
Wishi
B2B · sales processBefore: Early traction, but the sales motion relied on individual heroics and live explanation.
The work: Audited the B2B sales process, refined the pitch, built stages and qualification criteria.
A structured, repeatable sales process and improved deal velocity.
BOLTX
Early stage · CEO advisoryBefore: Building product, GTM and presale conversations all at once.
The work: Built marketing foundations with the CEO, embedded strategic partner through presales.
A sharper presale story and stronger early commercial conversations.
Act 2
The motion: event-led pipeline
Built first under Grow With Events, proven on dozens of recurring series, and demonstrated live every episode of Risk Takers. Events that fill with the right people, then turn into meetings.
registrations per event, across recurring series
signups to one webinar in 26 days, 100+ from target accounts, zero ads
pipeline generated from that one webinar
live attendees per Risk Takers episode
ICP attendees on an average event
invite acceptance, versus 5-10% for pitch outreach
The webinar behind the 754: an AI-regulation session with a leading AI-ethics voice the audience already trusted.
Topic selection is the multiplier. The room fills when the subject is something buyers already want to discuss.
AI Governance · Risk Takers
577+ Attendees: Governance Isn't What Slows AI Down
Risk Takers pulled 577+ attendees by reframing AI governance as the thing that stops AI from breaking — not what slows it down.
577+ Live Attendees · Largest Risk Takers webinar to date
Cybersecurity · Risk Takers
460+ Attendees: AI Security and Agentic AI Risk
Risk Takers drew 460+ attendees with a sharp, provocative session on AI security, authorization, and what breaks when agentic AI moves into production.
460+ Live Attendees · Highly engaged security practitioners
AI Compliance & Governance · Vendict
571+ Attendees: AI Governance Across EU and US Standards
Vendict pulled 571+ attendees by pairing a timely AI governance topic with a cross-jurisdictional, practical adoption angle.
571+ Live Attendees · Largest AI governance webinar for Vendict
Cybersecurity · Vendict
185+ Attendees: Balancing Cost and Security Priorities
Vendict turned a crisp contrarian security angle into a strong 185+ attendee webinar by focusing on practical cost vs. security prioritization.
185+ Live Attendees · CISO and security exec audience
AI Compliance & Legal Tech · Vendict
240+ Attendees for EU AI Legal Framework Webinar
Vendict used a sharp regulatory topic and credible expert-led session to attract 240+ live attendees around EU AI compliance.
240+ Live Attendees · Highly relevant compliance audience
Cybersecurity · Sola
345 High-Intent Registrations Despite Speaker Change & War Disruption
Despite a speaker change, war disruption, and a reschedule, Sola turned their webinar into a stronger asset — pulling 345 high-intent registrations and adding 61 net-new at zero extra cost.
345 Total Registrations · High-intent security audience
Act 3
The engine: outbound that opens doors
The LinkedOtter era: done for you outbound and event invites for B2B companies, strongest in cybersecurity. 52 B2B clients served at peak, 8 to 14 meetings a month per client.
B2B clients served
meetings per month, per client
C-level meetings at RSA from 1,266 prospects
qualified meetings in 60 days for one client
"We got in front of Fortune 500 CISOs and have been working with the team on several opportunities. They've been fast, efficient and creative. They really know cybersec!"
"We've literally just started a few weeks ago and already meeting with the world's top security teams! Crazy!"
"They have been delivering value from the get go, opening doors for us with our most desired enterprises."
Case studies from the engine
Cybersecurity / Compliance Tech
How Vendict Built an AI-Powered Marketing Infrastructure in Under 30 Days
Vendict
See how LinkedOtter helped Vendict build a comprehensive AI-powered marketing and automation infrastructure in under 30 days, centralizing knowledge and streamlining workflows.
"In 30 days, Vendict went from manual workflows to a fully connected AI ecosystem across marketing, sales, and content. This wasn't a one-off automation. It’s a living system—flexible, intelligent, and always evolving."
Data Engineering & Infrastructure
Strong Live Attendance: Snowflake vs Databricks in the LLM Era
Yuki
Yuki used a highly relevant technical comparison topic to attract data leaders and practitioners interested in practical LLM-era infrastructure decisions.
Compliance & GRC Technology
AI-Powered Outbound: 43 Qualified Meetings in 60 Days with Full Client Visibility
GRC Solutions Provider (Confidential)
Discover how an AI-driven outbound engine booked 43 qualified meetings in 60 days for a GRC solutions provider by leveraging deep personalization, dynamic content, and providing full client visibility through Airtable.
43 meetings booked in 60 days
"The ability to see every lead, the unique angle our AI agent is taking, and the fact that it's all dynamically adapting is game-changing. 43 meetings in 60 days speaks for itself. We finally have scalable, intelligent outbound."
B2B Technology & Services
AI-Powered B2B Outreach Engine: 43 Meetings in 60 Days
Confidential B2B Client
Discover how a centralized AI-powered outreach system using Airtable and advanced research booked 43 qualified meetings for a client in just 60 days, revolutionizing their lead generation and sales pipeline.
B2B Technology
How We Opened 116 Conversations and Generated 400+ Leads in 6 Weeks Using Our Hot Post Funnel
B2B Tech Company
Discover how our innovative Hot Post Funnel approach generated 400+ leads and started 116 meaningful conversations for a B2B tech client in just 6 weeks, transforming cold outreach into warm connections.
116 meetings booked in 42 days
"This was the first approach that actually got decision-makers responding positively to cold outreach. The conversations were high quality and led to several deals we wouldn't have had otherwise."
eCommerce Logistics
How an eCommerce Logistics Startup Got So Many Replies They Asked Us to Pause the Campaign
eCommerce Logistics Startup
An early-stage eCommerce logistics startup, aiming for product-market fit validation, received so many positive replies from their 'Humble Funnel' campaign that they had to ask us to pause it.
20 meetings booked in 10 days
"Can you pause the campaign? We’re overwhelmed with responses—we can’t keep up."
AI Video Generation
How HourOne Opened Doors to Enterprise L&D Buyers—Without a Single Sales Pitch
HourOne
Discover how HourOne, an AI video company, successfully opened doors to enterprise L&D buyers by using a 'Humble Ask' campaign focused on research and empathy, leading to valuable conversations and product insights.
15 meetings booked in 30 days
"This is the first time I’ve replied to a cold message in months—felt genuine, not like a funnel."
Legal Tech
How Vendict Scaled Their Outreach with LinkedOtter's Maya AI
Vendict
Learn how Vendict leveraged LinkedOtter's Maya AI to revolutionize their outreach, achieving significant cost savings and massive scale while improving CRM organization from day one.
"Maya paid for itself from day one. An average SDR costs us $80k/year, and Maya operates like 1,000 of them. Plus, our HubSpot has never been more organized (another plus :) )."
Fintech / Digital Payments
How a Payment Solutions Enterprise Booked Meetings with Apple, Levi's & Nespresso—Without Ads or Cold Emails
Global Payment Solutions Enterprise
Discover how a global payment solutions enterprise secured meetings with major brands like Apple, Levi's, and Nespresso across international markets using culturally-nuanced outreach instead of traditional ads or cold emails.
6 meetings booked in 19 days
"We've been trying to get meetings with these enterprise brands for months using traditional methods. The multi-language approach with culturally relevant messaging opened doors we couldn't before."
Cybersecurity
How One Person Booked 38 C-Level Meetings for RSA 2023—Without Bribes or Buzzwords
Cybersecurity Startup
Learn how a cybersecurity startup with just one sales professional secured 38 meetings with C-level executives at RSA 2023, using a strategic approach rather than gimmicks or brand recognition.
38 meetings booked in 30 days
"We went from unknown to having a packed schedule with decision-makers. The approach felt natural, not forced, and we didn't need to bribe people with expensive giveaways or flashy events."
Want your numbers on this page?
Start with the free check, or book a free 20 minute triage call.