Asaf KatzGTM Advisory

Proof · selected work

Three acts.
Same judgment.

First the consulting: companies fixed from the foundation up. Then the motion: events that turn audiences into pipeline. Then the engine: outbound that opened doors at Fortune 500s. Numbers first, names attached.

$20M+

in direct sales closed personally

$300M+

raised by 35+ companies I helped

20+

sales teams helped to grow

2

companies scaled past $10M revenue

Act 1

The consulting

Companies that came with a stuck GTM, a confusing story, or a pivot to survive. The work: foundation first, then the motion. Includes an ASX-listed turnaround.

Kovrr

Cyber risk · enterprise sales

Before: Technically impressive platform, pitch too product-heavy for enterprise buyers.

The work: Rebuilt the enterprise narrative buyer-problem-first, new sales scripts, outbound sequencing, deal support.

Closed 9 enterprise deals in the quarter. They needed 4 to hit their fundraising quota.

"We moved almost our entire lead generation system to Asaf's process! It's not only more cost effective but generates much better leads than anything we've tried in the past."
Yakir Golan, CEO and Co-Founder, Kovrr

MOGUL Gaming

ASX listed · business model pivot

Before: Public company with declining traditional revenue, needed a strategic pivot with a story investors would back.

The work: Defined the new business model with leadership, built the GTM and the commercial narrative, supported investor communications.

First $500K in revenue under the new model. 400% stock price increase.

Vendict

AI · GRC · B2B SaaS

Before: Strong product conviction, but a story the market struggled to grasp quickly.

The work: Rebuilt ICP and core narrative, founder-led sales scripts, webinar and content motion, launched their LinkedIn podcast.

Shorter, stronger sales conversations and a repeatable founder-led motion that turned into ongoing market education.

"Our webinars got so popular we turned them into a podcast. Thousands of leads last year."
Inna Kubovsky, VP Marketing, Vendict

Oligo Security

Cybersecurity · GTM launch

Before: Launching into a crowded security market with the risk of blending into the noise.

The work: Defined the early adopter profile, founding messaging, early community motion, launch tone, feedback loop.

Launched with a clear market story and an engaged early adopter community from day one.

Navina.AI

AI · HealthTech

Before: Genuinely differentiated AI for primary care, entering a time-poor, risk-averse medical market.

The work: Full GTM and messaging audit against the niche buyer, channel strategy review, penetration recommendations.

Sharper niche positioning and a concrete recalibration plan.

"Asaf is a true expert in building AI powered processes... I walked away enlightened and inspired every time."
Dana Naim, VP Growth Marketing, Navina

Second Nature

AI sales coaching · audit + workshop

Before: Strong traction, but marketing and sales were not aligned on the story.

The work: Comprehensive marketing audit, then a staff workshop to align everyone on the core narrative.

Shared language across sales and marketing, with clear priorities.

"My team and I just finished a workshop with Asaf and we left it with so many insights, action items, and light bulb moments."
Mali Cohen Denzinger, VP of Marketing, Second Nature

Sola Security

Cybersecurity · audit

Before: Smart team executing hard without a structured view of what was actually working.

The work: Full marketing and product audit with real user interviews.

An evidence-based picture of market perception and a clearer GTM direction.

Lema.ai

AI · foundations

Before: Strong product conviction, no structured marketing foundation. Every sales conversation started from scratch.

The work: Core positioning, ICP, messaging framework.

A documented market story, ready for outbound.

Wishi

B2B · sales process

Before: Early traction, but the sales motion relied on individual heroics and live explanation.

The work: Audited the B2B sales process, refined the pitch, built stages and qualification criteria.

A structured, repeatable sales process and improved deal velocity.

BOLTX

Early stage · CEO advisory

Before: Building product, GTM and presale conversations all at once.

The work: Built marketing foundations with the CEO, embedded strategic partner through presales.

A sharper presale story and stronger early commercial conversations.

Act 2

The motion: event-led pipeline

Built first under Grow With Events, proven on dozens of recurring series, and demonstrated live every episode of Risk Takers. Events that fill with the right people, then turn into meetings.

300-800

registrations per event, across recurring series

754

signups to one webinar in 26 days, 100+ from target accounts, zero ads

$180K

pipeline generated from that one webinar

460-577

live attendees per Risk Takers episode

200+

ICP attendees on an average event

40-50%

invite acceptance, versus 5-10% for pitch outreach

The webinar behind the 754: an AI-regulation session with a leading AI-ethics voice the audience already trusted.

Topic selection is the multiplier. The room fills when the subject is something buyers already want to discuss.

AI Governance · Risk Takers

577+ Attendees: Governance Isn't What Slows AI Down

Risk Takers pulled 577+ attendees by reframing AI governance as the thing that stops AI from breaking — not what slows it down.

577+ Live Attendees · Largest Risk Takers webinar to date

Cybersecurity · Risk Takers

460+ Attendees: AI Security and Agentic AI Risk

Risk Takers drew 460+ attendees with a sharp, provocative session on AI security, authorization, and what breaks when agentic AI moves into production.

460+ Live Attendees · Highly engaged security practitioners

AI Compliance & Governance · Vendict

571+ Attendees: AI Governance Across EU and US Standards

Vendict pulled 571+ attendees by pairing a timely AI governance topic with a cross-jurisdictional, practical adoption angle.

571+ Live Attendees · Largest AI governance webinar for Vendict

Cybersecurity · Vendict

185+ Attendees: Balancing Cost and Security Priorities

Vendict turned a crisp contrarian security angle into a strong 185+ attendee webinar by focusing on practical cost vs. security prioritization.

185+ Live Attendees · CISO and security exec audience

AI Compliance & Legal Tech · Vendict

240+ Attendees for EU AI Legal Framework Webinar

Vendict used a sharp regulatory topic and credible expert-led session to attract 240+ live attendees around EU AI compliance.

240+ Live Attendees · Highly relevant compliance audience

Cybersecurity · Sola

345 High-Intent Registrations Despite Speaker Change & War Disruption

Despite a speaker change, war disruption, and a reschedule, Sola turned their webinar into a stronger asset — pulling 345 high-intent registrations and adding 61 net-new at zero extra cost.

345 Total Registrations · High-intent security audience

Act 3

The engine: outbound that opens doors

The LinkedOtter era: done for you outbound and event invites for B2B companies, strongest in cybersecurity. 52 B2B clients served at peak, 8 to 14 meetings a month per client.

52

B2B clients served

8-14

meetings per month, per client

38

C-level meetings at RSA from 1,266 prospects

43

qualified meetings in 60 days for one client

"We got in front of Fortune 500 CISOs and have been working with the team on several opportunities. They've been fast, efficient and creative. They really know cybersec!"

Eitan Worcel, Co-Founder, Mobb

"We've literally just started a few weeks ago and already meeting with the world's top security teams! Crazy!"

Gal Elbaz, Co-Founder, Oligo

"They have been delivering value from the get go, opening doors for us with our most desired enterprises."

Ofir P., CMO, PayU

Case studies from the engine

Cybersecurity / Compliance Tech

How Vendict Built an AI-Powered Marketing Infrastructure in Under 30 Days

Vendict

See how LinkedOtter helped Vendict build a comprehensive AI-powered marketing and automation infrastructure in under 30 days, centralizing knowledge and streamlining workflows.

"In 30 days, Vendict went from manual workflows to a fully connected AI ecosystem across marketing, sales, and content. This wasn't a one-off automation. It’s a living system—flexible, intelligent, and always evolving."

Data Engineering & Infrastructure

Strong Live Attendance: Snowflake vs Databricks in the LLM Era

Yuki

Yuki used a highly relevant technical comparison topic to attract data leaders and practitioners interested in practical LLM-era infrastructure decisions.

Compliance & GRC Technology

AI-Powered Outbound: 43 Qualified Meetings in 60 Days with Full Client Visibility

GRC Solutions Provider (Confidential)

Discover how an AI-driven outbound engine booked 43 qualified meetings in 60 days for a GRC solutions provider by leveraging deep personalization, dynamic content, and providing full client visibility through Airtable.

43 meetings booked in 60 days

"The ability to see every lead, the unique angle our AI agent is taking, and the fact that it's all dynamically adapting is game-changing. 43 meetings in 60 days speaks for itself. We finally have scalable, intelligent outbound."

B2B Technology & Services

AI-Powered B2B Outreach Engine: 43 Meetings in 60 Days

Confidential B2B Client

Discover how a centralized AI-powered outreach system using Airtable and advanced research booked 43 qualified meetings for a client in just 60 days, revolutionizing their lead generation and sales pipeline.

B2B Technology

How We Opened 116 Conversations and Generated 400+ Leads in 6 Weeks Using Our Hot Post Funnel

B2B Tech Company

Discover how our innovative Hot Post Funnel approach generated 400+ leads and started 116 meaningful conversations for a B2B tech client in just 6 weeks, transforming cold outreach into warm connections.

116 meetings booked in 42 days

"This was the first approach that actually got decision-makers responding positively to cold outreach. The conversations were high quality and led to several deals we wouldn't have had otherwise."

eCommerce Logistics

How an eCommerce Logistics Startup Got So Many Replies They Asked Us to Pause the Campaign

eCommerce Logistics Startup

An early-stage eCommerce logistics startup, aiming for product-market fit validation, received so many positive replies from their 'Humble Funnel' campaign that they had to ask us to pause it.

20 meetings booked in 10 days

"Can you pause the campaign? We’re overwhelmed with responses—we can’t keep up."

AI Video Generation

How HourOne Opened Doors to Enterprise L&D Buyers—Without a Single Sales Pitch

HourOne

Discover how HourOne, an AI video company, successfully opened doors to enterprise L&D buyers by using a 'Humble Ask' campaign focused on research and empathy, leading to valuable conversations and product insights.

15 meetings booked in 30 days

"This is the first time I’ve replied to a cold message in months—felt genuine, not like a funnel."

Legal Tech

How Vendict Scaled Their Outreach with LinkedOtter's Maya AI

Vendict

Learn how Vendict leveraged LinkedOtter's Maya AI to revolutionize their outreach, achieving significant cost savings and massive scale while improving CRM organization from day one.

"Maya paid for itself from day one. An average SDR costs us $80k/year, and Maya operates like 1,000 of them. Plus, our HubSpot has never been more organized (another plus :) )."

Fintech / Digital Payments

How a Payment Solutions Enterprise Booked Meetings with Apple, Levi's & Nespresso—Without Ads or Cold Emails

Global Payment Solutions Enterprise

Discover how a global payment solutions enterprise secured meetings with major brands like Apple, Levi's, and Nespresso across international markets using culturally-nuanced outreach instead of traditional ads or cold emails.

6 meetings booked in 19 days

"We've been trying to get meetings with these enterprise brands for months using traditional methods. The multi-language approach with culturally relevant messaging opened doors we couldn't before."

Cybersecurity

How One Person Booked 38 C-Level Meetings for RSA 2023—Without Bribes or Buzzwords

Cybersecurity Startup

Learn how a cybersecurity startup with just one sales professional secured 38 meetings with C-level executives at RSA 2023, using a strategic approach rather than gimmicks or brand recognition.

38 meetings booked in 30 days

"We went from unknown to having a packed schedule with decision-makers. The approach felt natural, not forced, and we didn't need to bribe people with expensive giveaways or flashy events."

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