The method
Foundation. Conversion. Growth.
In that order, always.
Nine modules, twenty seven worksheets, one rule: you do not earn the right to scale until the foundation is strong. Most failed outbound is a foundation problem wearing a "we need more leads" costume.
I teach it openly. The worksheets are not the magic. The judgment about what YOUR answers should be is. That is what the X-Ray and the Sprint are for.
Foundation
Avatar
Who you actually sell to. Role, company size, industry, trigger. Tight enough that every message is relevant.
Message
What you say, in one sentence a busy buyer immediately understands. Clarity beats cleverness.
Offer
What they get, why now, and why it is safe to say yes. Scored with the Offer Strength Score before anything scales.
Conversion
Funnel
The shortest honest path from stranger to meeting. No theater steps.
Engage
The motion buyers welcome. For most B2B right now, that is event led: invites get 40 to 50 percent acceptance.
Sell
A sales conversation that diagnoses instead of pitches. The doctor frame.
Growth
Organic
Content that compounds: judgment takes, not volume. Distribution before more production.
Paid
Only after the offer converts cold. Paid amplifies, it never fixes.
Channels
Partnerships, events, communities. Chosen by where your buyers already gather.
Teach your AI my method
Give Claude or ChatGPT my playbook
Download the method as a skill file and drop it into Claude or ChatGPT. Your AI will diagnose your GTM with my structure, and it is honest about where the structure ends and judgment begins.
Download asaf-gtm-skill.mdWant it applied to your company?
Start with the free check, or go straight to a free 20 minute triage call. Either way you leave with something useful.